Simplify the job

I hear people say all the time that the key to success in entrepreneurship is finding great people. That if you can find people who care about your business like you do you will succeed.

News flash. Nobody will care about your business like you do. Why would they?

Stop looking for people like this and blaming the world when you can’t find them. They don’t exist. And if they do you can’t afford them.

Simplify the job so that normal people can do it well. Stop asking your employees to be good at 20 things. They’ll end up being crappy at everything. Your customers will get a shoddy product. Turnover will cripple you. You’ll be inundated with questions and problems. Training will be nearly impossible. Scaling isn’t feasible.

You will end up joining the ranks of overworked business owners that complain about not being able to find good employees.

Simplify things so normal people can deliver your service really well and you’ll be on your way!

Take as much as possible off the plate of your field reps. Take your billing online. Have them direct customer service to someone who specializes in it. Do not let them give prices or quote jobs. Let them focus on the one thing you really need them to do so that they can do it well.

January 7, 2019 6:52 am