Get comfortable in uncomfortable situations

“Life begins at the end of your comfort zone.”

Neale Donald Walsch

If its comfortable it probably isn’t getting you anywhere.

Getting that safe job and going to that safe college and minimizing as much risk as possible is comfortable. But is that how you get ahead? Is that how you design your own lifestyle? Is that how you get wealthy?

Its not. The safe comfortable way will lead you to a perfectly normal average life. What is the fun in that?

The way to get ahead is by getting uncomfortable. To take the road less travelled. To put yourself out there and risk failing. To approach the beautiful woman at the bar. To reach out to the business owner down the street to sell him on a service you are offering. To agree to a public speaking engagement at your local college.

Most businesses stop growing when the owner gets comfortable. Delegation is uncomfortable. Hiring and training employees is uncomfortable. Building a business that can run without you is very uncomfortable.

Its comfortable to get really busy and keep offering your service yourself. Its comfortable to keep working really hard and long hours on the ground.

Its uncomfortable to shift gears and focus on building systems and bringing in new business while your new hires offer your service. Its risky. Its hard.

But thats the key to building a business that can give you the life you want.

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About Me

I started the Sweaty Startup in December of 2018 because I believe the Shark Tank and Tech Crunch culture is ruining the real spirit of low-risk entrepreneurship.