Its easy to forget that doing business is very much an emotional decision. People are way more likely to buy something from somebody or hire someone who they get a good feeling from.
Don’t be a robot. Personalize your website. Personalize your emails. Make people read the “about us” section of your website and begin to like you.
Show a genuine interest in other people. Find out what makes them tick. Ask questions about their family and remember the name next time you see them.
Always have a positive attitude and exude excitement and smile often. It will get you farther than you think.