This book outlines and reinforces the fact that business, negotiation and any human interaction is inherently very emotional. It’s centered around negotiation but this book has so many solid management and leadership principles. Mirroring, tactical empathy, starting with no and labeling are all phenomenal.
123: #123 My favorite book – Never Split the Difference by Chris Voss
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I started the Sweaty Startup in December of 2018 because I believe the Shark Tank and Tech Crunch culture is ruining the real spirit of low-risk entrepreneurship.