Rock Thomas tells us how to win at business and at life

This is an action packed episode with an action packed entrepreneur.

  • Who Rock Thomas is and how he got started coaching
  • 2:03 – The “Having a terrible basketball coach” analogy
  • 3:11 – Always taking action 
  • 4:04 – Becoming a “Meaning Master”
  • 4:50 – How Rock got into real estate and bought a house on a credit card with $2,000
  • 5:51 – Rock’s father getting diagnosed with cancer
  • 6:29 – The power of mentorship and how Rock’s mentor helped him explode his real estate business
  • 7:35 – Buying his mentor’s real estate company, selling a billion dollars of real estate in a year, and having 200+ agents working for him… while in his 30s
  • 7:58 – The two most important things 
  • 8:37 – What Rock looks for in a mentee
  • 9:44 – How Rock started hanging out with Tony Robbins
  • 10:34 – Resourcefulness and how Rock developed his by growing up on a farm and feeding 22 horses every day
  • 11:55 – Why you should be like an ant when it comes to resourcefulness
  • 13:20 – How to overcome the fear and anxiety of getting started
  • 14:08 – The importance of learning and growing
  • 15:20 – Why you should put yourself in an environment where you’re forced to succeed or get better
  • 15:43 – Rock’s story of playing squash with one pink shoe
  • 16:51 – The idea of “Fear-Setting”
  • 17:30 – Self-talk and the importance of having the right inner narrative
  • 18:15 – Why YOU need to design your inner narrative 
  • 21:08 – The “I Am Movement” Rock is growing
  • 22:30 – Giving yourself your own label, not allowing others to instill theirs
  • 25:03 – Why sales are so important in business and life
  • 25:45 – How to get comfortable with being uncomfortable and really progress your life
  • 26:30 – How to face rejection
  • 27:18 – Rock’s “James Bond” story demonstrating courage
  • 29:48 – How to be aware of your blind spots and become more empathetic
  • 33:08 – Advice for someone just starting out
  • 33:48 – The power of modeling other successful people
  • 35:45 – How Rock approaches balancing all the aspects of life
  • 36:45 – Why Rock divides his life into 8 areas and intentionally neglects some of them at different times
  • 37:55 – Putting parts of your life on cruise control while really focusing on other parts for 90 days at a time
  • 40:27 – What Rock is working on now and where people can find him
  • 41:23 – Upgrading your peer group and the way to accelerate success


Rock Thomas Quotes:

  • “When you’re curious you stay younger, you stay open, and you grow.”
  • “People don’t always love me, but they respect me, because I hunger for greatness for you and for me.”
  • “There is no failure – there’s winning and learning.”
  • “Say yes and figure it out later.”
  • “Stop analyzing and trying to have the perfect method – get in the game!”
  • “If you want to be around somebody, first of all be interested not interesting.”
  • “Be committed to the outcome and then get creative. When you do that, life becomes interesting and fun.”
  • “Problems are opportunities in overalls disguised as work.”
  • “As long as I’m learning and growing, failure is not permanent unless I stay there.”
  • “Fear is just your unwillingness to be learning in front of other people.”
  • “Words create your world.”
  • “Whatever you’re going to go into, the power of modeling is really, really strong.”
  • “People should really decide which area of their life they want to move for the next 90 days and be intentional about it.”
  • “Level up your peer group, get into a new conversation, and watch your life accelerate way faster than even you know is possible.” 

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About Me

I started the Sweaty Startup in December of 2018 because I believe the Shark Tank and Tech Crunch culture is ruining the real spirit of low-risk entrepreneurship. 


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