Articles

Your hypothesis (that there is a hole in the market for you) is still an educated guess until you get out and sell it and prove it. Don’t invest heavily until you know the demand is there and you have the customers to prove it. You can (and you should) build out your financial projections […]

“Someone who practices a thousand kicks once is no where near as scary as someone who practices one kick a thousand times.” – Bruce Lee Too many entrepreneurs think that in order to make millions you need to influence millions. Don’t be afraid to narrow your focus. Start local and start small. You only need […]

There is a proven playbook to grow companies. What tools to use, agencies to hire, strategies to employ. I’ve launched 9 companies in my life – two of which are fairly large with 40 + employees and hundreds of thousands in monthly revenue. People ask me all the time for vendor recommendations. Who builds my […]

It was about 8 weeks before graduation weekend in my college town in 2012. I was a senior about to graduate. My mother was bugging me to help her find a hotel near campus for graduation weekend. For her, my father, my grandparents and my sister. Three rooms. I called about 10 hotels around campus. […]

My name is Brian Jump and I own Superior Auto Institute and Superior PDR, a Paintless Dent Repair school and service company.We started performing PDR back in 1992, when in Southern California it was just being presented to the market. PDR originated in the late 80’s, coming first from the German automotive assembly lines and […]

What skill is underrated or ignored that you think is and important key to success? 269 billion emails are sent and received every single day but nobody talks about email etiquette. The people who are good at it shine. The people who aren’t have a disadvantage and they often don’t even know it. Email contents […]

So you have picked out a service that you want to research more and possibly offer. The customer base is growing, the competition is fragmented and the market isn’t a target for hobbyists and dreamers. Your new business must provide a service either faster, better or cheaper to carve out a slice of the pie […]

Naming your business is hard. Most web domains are taken. Here is my method for finding the best name: Hopefully you have a dual screen setup for your work computer. If you don’t you should because you can be much more productive. On one screen open your browser and go to synonym.com. On the other […]

You do not need to quit your job. Yet. Money and time are your most important assets. You need to free as much of each of these things up as you can in order to invest them in your new (side) business. Lean out. Bank your money. Sell your expensive cars. Don’t buy the overpriced […]

Customer service is a weak point of most service based businesses. Missed calls. Grumpy overworked employees or owners. Chain smoking unkept technicians. Unreliable. Over promising. Disappointing. Just answering the phone puts you ahead of most of your competitors in this space. But you can take it a step further and keep customers from even considering […]