Category: Show notes
Successful people aren’t busy (episode 41)
Successful business owners are assumed to be busy. They hear “I know you are very very busy” all the time. Successful people aren’t busy. It’s great that people respect their time but successful people are not busy. They just say no a lot. They prioritize what they spend their time doing. They don’t do things […]
Read More ...Small business content marketing (episode 37)
Show notes from podcast episode 37. What is content marketing? The practice of creating articles and videos designed to be helpful and of genuine interest to your target customer without explicitly promoting your services or products. This is a case in point example of my favorite business principle of all time – adding value first. You […]
Read More ...The dangers of relying on a third party platform to drive revenue (episode 39)
It’s dangerous to depend on someone else’s platform to market and sell to your customers. We’ll start with a few stories. Facebook first. In his awesome talk on content marketing, Joe Pulizzi told a fascinating story about Starbucks and their Facebook following. They spent 10 years spending big money each year, I’m guessing 10s of millions […]
Read More ...How to keep going when business isn’t fun anymore (episode 36)
Show notes from podcast episode 36. I recently read The Dip by Seth Godin. A short book (about 75 pages) that took me just a few hours to read. I took some notes and did some thinking and writing. Let’s talk about how it relates to entrepreneurship. Everything in life has a dip. At first […]
Read More ...Focus on value – not money (episode 38)
Show notes from podcast episode 38. I talk a lot about doing the important but not urgent work it takes to be successful as a business owner. I believe it takes a certain mindset to know what the hardest work is or even exists and needs attention. That’s the type of work that separates the […]
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