The highest ROI you will ever achieve is when you spend money to reach out and touch the people who need exactly what you are selling.
Who is the one type of person who your business is designed for?
Who is your perfect customer?
What life event just happened to them that makes them need what you are selling?
What do they own (or just purchase) that makes them need what you are selling?
How old are they? What neighborhood do they live in? Where do they work? Where do they hang out on the weekends?
Ignore everyone else. Stop shooting from the hip at 18-99 year olds. I know you might service a lot of different people, especially early on. Who is your most profitable, perfect, easy to deal with customer?
Think hard on these questions. Get creative. How can you can get in front of them? Do things other businesses aren’t doing. Do thing differently. Think outside the box.
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