My Core Principles

The 80/20 principle

The four quadrants of time management

The “add value first” approach

Comfortable in uncomfortable situations

Make customer service your competitive advantage

Time is your #1 asset

Simplify the job

Sunk cost fallacy

Play the long game

Remove the bottleneck

Delayed gratification

Momentum and compounding opportunities

Freelancer vs Entrepreneur

Choose your competition

Say no more often

Specialize further

Fire your crappy customers

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