Category: Uncategorized

So you have picked out a service that you want to research more and possibly offer. The customer base is growing, the competition is fragmented and the market isn’t a target for hobbyists and dreamers. Your new business must provide a service either faster, better or cheaper to carve out a slice of the pie […]

Naming your business is hard. Most web domains are taken. Here is my method for finding the best name: Hopefully you have a dual screen setup for your work computer. If you don’t you should because you can be much more productive. On one screen open your browser and go to synonym.com. On the other […]

You do not need to quit your job. Yet. Money and time are your most important assets. You need to free as much of each of these things up as you can in order to invest them in your new (side) business. Lean out. Bank your money. Sell your expensive cars. Don’t buy the overpriced […]

Customer service is a weak point of most service based businesses. Missed calls. Grumpy overworked employees or owners. Chain smoking unkept technicians. Unreliable. Over promising. Disappointing. Just answering the phone puts you ahead of most of your competitors in this space. But you can take it a step further and keep customers from even considering […]

Who is your boss? Who manages your branch? Who oversees your region? Who owns the small business you work for? Who is the most valuable person at your company or in your circle? If you could chose to be complimented by one person at your office who would it be? Think about that person. You […]

Its easy to forget that doing business is very much an emotional decision. People are way more likely to buy something from somebody or hire someone who they get a good feeling from. Don’t be a robot. Personalize your website. Personalize your emails. Make people read the “about us” section of your website and begin […]

A pro forma financial projection model is your best friend. Use Excel or Google Sheets to build out your models and do a lot of research on your industry standards and fill in blanks with actual expenses and revenue estimates per customer. Costs will vary at different customer levels so make educated (and research based) […]

Expensive cities with high cost of living have amazing opportunities for service based entrepreneurs. NYC, DC, Boston, all of Cali, all of Canada, all of Europe. Anywhere where hourly labor is in low supply. Here is why: First of all there is a huge demand for services in expensive cities because people and companies are […]

When you are starting a company time is of the essence. You need to learn and sell and get your service to market as fast as possible. Your opportunity cost is huge. You could be earning in the workforce or pursuing any number of opportunities. Its time to get uncomfortable. Its time to set goals. […]

I hear people say all the time that the key to success in entrepreneurship is finding great people. That if you can find people who care about your business like you do you will succeed. News flash. Nobody will care about your business like you do. Why would they? Stop looking for people like this […]