Month: February 2019

The highest ROI you will ever achieve is when you spend money to reach out and touch the people who need exactly what you are selling. Who is the one type of person who your business is designed for?  Who is your perfect customer? What life event just happened to them that makes them need what you are selling? […]

ea·ger pro·fes·sion·al·ism – /ˈēɡər/ /prəˈfeSHənlˌizəm/ (of a business) the strong desire and excitement to exude competence and skill. Invest in the customer experience and you will reap the rewards. It starts by answering the phone with a smile on your face, excitement in your tone and a genuine desire to add value first and profit […]

Service based entrepreneurship is what I promote for a number of reasons. People are specializing more and outsourcing the services they need in their home and business. More and more customers come on the market every day. 20 years ago 5% of people paid to have their lawn mowed. Today 40% do. In 10 years […]

When you get home from work one day go to your computer instead of the couch. Buy a domain and get hosting. I like Bluehost for a cheap yet reliable option. Set up a website with WordPress. Pay someone on a freelancing site to create a simple logo and some marketing material for you. Make […]

I saw this post online recently: These can be inferred from various interviews of a great businessman: Never give up (his famous words: “I don’t ever give up. I’d have to be dead or completely incapacitated”) Really like what you do Don’t listen to the little man (as in, seek advice from people you look […]

Your hypothesis (that there is a hole in the market for you) is still an educated guess until you get out and sell it and prove it. Don’t invest heavily until you know the demand is there and you have the customers to prove it. You can (and you should) build out your financial projections […]

“Someone who practices a thousand kicks once is no where near as scary as someone who practices one kick a thousand times.” – Bruce Lee Too many entrepreneurs think that in order to make millions you need to influence millions. Don’t be afraid to narrow your focus. Start local and start small. You only need […]